Mosby’s Fundamentals of Therapeutic Massage 4th Edition By Firtz – Test Bank
James: Nursing Care of Children: Principles and Practice, 3rd Edition
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Chapter 03: Business Considerations for a Career in Therapeutic Massage
Fritz: Mosby’s Fundamentals of Therapeutic Massage, 6th Edition
MULTIPLE CHOICE
1. Kellen has decided to start his own massage business. Which of the following is an unreasonable expectation?
|
a. |
He should narrow his focus to one, two, or three specific markets in the beginning. |
|
b. |
He should include in his first year’s start-up costs a reserve of money for subsidizing his own living expenses. |
|
c. |
He should see how things go in the first 6 months to determine if he really wants to be self-employed. |
|
d. |
He must know his own personal strengths and weaknesses to be successful. |
ANS: C DIF: 3 REF: 100
2. Luke is trying to plan for burnout because he understands that burnout:
|
a. |
occurs when he expends more energy than he restores. |
|
b. |
happens when he finds himself taking care of others more than himself. |
|
c. |
can be prevented by taking classes. |
|
d. |
All of the above are true. |
ANS: D DIF: 2 REF: 96
3. Which of the following is most appropriate for determining an individual’s skill set for employment?
|
a. |
Business plan |
|
b. |
Résumé |
|
c. |
Goal-setting plan |
|
d. |
Marketing |
ANS: B DIF: 2 REF: 98
4. Hyun is making a marketing plan for his brand-new massage business. The wisest order of marketing is to:
|
a. |
create a Yellow Pages ad, place ads in the newspaper, participate in community service to reinforce ad exposure, then rely on word-of-mouth. |
|
b. |
create newspaper ads along with participating in community service to reinforce ad exposure, then create a Yellow Pages ad, and rely on word-of-mouth. |
|
c. |
rely on word-of-mouth, then participate in community service, create newspaper ads, and create a Yellow Pages ad. |
|
d. |
participate in community service, then place ads in newspapers, rely on word-of-mouth, and create a Yellow Pages ad. |
ANS: C DIFF: 3 REF: 120
5. Which of the following statements indicates the massage professional understands financial considerations when starting her own massage business?
|
a. |
“As a newcomer to the field, I must find out the fees that are charged within a 1-hour drive of my location and charge a bit less than everyone else for “awhile.” |
|
b. |
“Third-party reimbursement is a reliable source of income for wellness-oriented, personal-service therapeutic massage.” |
|
c. |
“If I give 20 1-hour massages, I can figure that I’ve done at least 40 hours of work.” |
|
d. |
“A half-hour massage is more cost-effective than an hour-and-a-half massage.” |
ANS: C DIFF: 3 REF: 101
6. Which of the following demonstrates the difference between being an employee and an independent contractor?
|
a. |
An employee has benefits and payroll taxes taken out of his or her pay. |
|
b. |
An independent contractor can rent space and conduct his or her business how he or she sees fit. |
|
c. |
In some contractual agreements, an independent contractor gives a business owner a percentage of the fees charged for each message. |
|
d. |
All of the above are true. |
ANS: D DIFF: 2 REF: 109
