Mosby’s Fundamentals of Therapeutic Massage 4th Edition By Firtz – Test Bank

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Chapter 03: Business Considerations for a Career in Therapeutic Massage

Fritz: Mosby’s Fundamentals of Therapeutic Massage, 6th Edition

MULTIPLE CHOICE

1. Kellen has decided to start his own massage business. Which of the following is an unreasonable expectation?

a.	He should narrow his focus to one, two, or three specific markets in the beginning.
b.	He should include in his first year’s start-up costs a reserve of money for subsidizing his own living expenses.
c.	He should see how things go in the first 6 months to determine if he really wants to be self-employed.
d.	He must know his own personal strengths and weaknesses to be successful.

ANS: C DIF: 3 REF: 100

2. Luke is trying to plan for burnout because he understands that burnout:

a.	occurs when he expends more energy than he restores.
b.	happens when he finds himself taking care of others more than himself.
c.	can be prevented by taking classes.
d.	All of the above are true.

ANS: D DIF: 2 REF: 96

3. Which of the following is most appropriate for determining an individual’s skill set for employment?

a.	Business plan
b.	Résumé
c.	Goal-setting plan
d.	Marketing

ANS: B DIF: 2 REF: 98

4. Hyun is making a marketing plan for his brand-new massage business. The wisest order of marketing is to:

a.	create a Yellow Pages ad, place ads in the newspaper, participate in community service to reinforce ad exposure, then rely on word-of-mouth.
b.	create newspaper ads along with participating in community service to reinforce ad exposure, then create a Yellow Pages ad, and rely on word-of-mouth.
c.	rely on word-of-mouth, then participate in community service, create newspaper ads, and create a Yellow Pages ad.
d.	participate in community service, then place ads in newspapers, rely on word-of-mouth, and create a Yellow Pages ad.

ANS: C DIFF: 3 REF: 120

5. Which of the following statements indicates the massage professional understands financial considerations when starting her own massage business?

a.	“As a newcomer to the field, I must find out the fees that are charged within a 1-hour drive of my location and charge a bit less than everyone else for “awhile.”
b.	“Third-party reimbursement is a reliable source of income for wellness-oriented, personal-service therapeutic massage.”
c.	“If I give 20 1-hour massages, I can figure that I’ve done at least 40 hours of work.”
d.	“A half-hour massage is more cost-effective than an hour-and-a-half massage.”

ANS: C DIFF: 3 REF: 101

6. Which of the following demonstrates the difference between being an employee and an independent contractor?

a.	An employee has benefits and payroll taxes taken out of his or her pay.
b.	An independent contractor can rent space and conduct his or her business how he or she sees fit.
c.	In some contractual agreements, an independent contractor gives a business owner a percentage of the fees charged for each message.
d.	All of the above are true.

ANS: D DIFF: 2 REF: 109

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a.	He should narrow his focus to one, two, or three specific markets in the beginning.
b.	He should include in his first year’s start-up costs a reserve of money for subsidizing his own living expenses.
c.	He should see how things go in the first 6 months to determine if he really wants to be self-employed.
d.	He must know his own personal strengths and weaknesses to be successful.

a.	occurs when he expends more energy than he restores.
b.	happens when he finds himself taking care of others more than himself.
c.	can be prevented by taking classes.
d.	All of the above are true.

a.	Business plan
b.	Résumé
c.	Goal-setting plan
d.	Marketing

a.	create a Yellow Pages ad, place ads in the newspaper, participate in community service to reinforce ad exposure, then rely on word-of-mouth.
b.	create newspaper ads along with participating in community service to reinforce ad exposure, then create a Yellow Pages ad, and rely on word-of-mouth.
c.	rely on word-of-mouth, then participate in community service, create newspaper ads, and create a Yellow Pages ad.
d.	participate in community service, then place ads in newspapers, rely on word-of-mouth, and create a Yellow Pages ad.

a.	“As a newcomer to the field, I must find out the fees that are charged within a 1-hour drive of my location and charge a bit less than everyone else for “awhile.”
b.	“Third-party reimbursement is a reliable source of income for wellness-oriented, personal-service therapeutic massage.”
c.	“If I give 20 1-hour massages, I can figure that I’ve done at least 40 hours of work.”
d.	“A half-hour massage is more cost-effective than an hour-and-a-half massage.”

a.	An employee has benefits and payroll taxes taken out of his or her pay.
b.	An independent contractor can rent space and conduct his or her business how he or she sees fit.
c.	In some contractual agreements, an independent contractor gives a business owner a percentage of the fees charged for each message.
d.	All of the above are true.