MR 2 2nd Edition by Tom J. Brown -Test Bank
Chapter 4—Collecting Secondary Data from Inside and Outside the Organization
MULTIPLE CHOICE
1. The distinction between primary and secondary data is defined by the:
a. | method of collection. |
b. | purpose of the investigation. |
c. | form used for collection. |
d. | group sponsoring the collection. |
e. | type of data collected. |
ANS: BPTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge
2. Which of the following might NOT be considered a benefit of using secondary data?
a. | Secondary data help clarify the problem under investigation better. |
b. | Secondary data costs less to collect than primary data. |
c. | Secondary data suggest improved methods or data for addressing research problems. |
d. | Secondary data provide comparative data to primary data. |
e. | Secondary data fit the problem under investigation better. |
ANS: EPTS:1
NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension
3. Which of the following are examples of secondary data (as contrasted with primary data)?
a. | Demographic information (birth, age, marriage, income, etc.) was collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain. |
b. | Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company. |
c. | Housing data was especially collected from a sample by a researcher working on a project for a construction company. |
d. | Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior. |
e. | Results of an experiment used to evaluate advertisement effectiveness for a new product. |
ANS: BPTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Application
4. Which of the following is TRUE?
a. | Primary data is gathered by the researcher’s organization and secondary data is gathered by some other organization. |
b. | The researcher should attempt to gather secondary data before initiating a search for primary data. |
c. | Secondary data in a secondary source is just as accurate as secondary data in a primary source. |
d. | If a researcher obtains secondary data from the party who collected them, he or she is using a secondary source of secondary data. |
e. | They are all false. |
ANS: BPTS:1
NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension
5. The basic rule that should be followed by all researchers when beginning the data collection process is to:
a. | begin with secondary data, and then proceed if necessary to collect primary data. |
b. | always start by consulting the statistical abstract of the United States. |
c. | begin with primary data, then supplement if needed with secondary data. |
d. | always investigate external sources of secondary data first. |
e. | design a field experiment to collect primary data. |
ANS: APTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge
6. Which of the following does not constitute an advantage of secondary sources of information?
a. | Help to better state the problem under investigation |
b. | Complete fit with the problem |
c. | Suggest improved methods or data for better coming to grips with the problem |
d. | Provide comparative data by which primary data can be more insightfully interpreted |
e. | Less costly |
ANS: BPTS:1
NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension
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