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MR 2 2nd Edition by Tom J. Brown -Test Bank

Edition:  2nd Edition

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MR 2 2nd Edition by Tom J. Brown -Test Bank

Chapter 4—Collecting Secondary Data from Inside and Outside the Organization

MULTIPLE CHOICE

1. The distinction between primary and secondary data is defined by the:

a.

method of collection.

b.

purpose of the investigation.

c.

form used for collection.

d.

group sponsoring the collection.

e.

type of data collected.

ANS: BPTS:1

NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge

2. Which of the following might NOT be considered a benefit of using secondary data?

a.

Secondary data help clarify the problem under investigation better.

b.

Secondary data costs less to collect than primary data.

c.

Secondary data suggest improved methods or data for addressing research problems.

d.

Secondary data provide comparative data to primary data.

e.

Secondary data fit the problem under investigation better.

ANS: EPTS:1

NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension

3. Which of the following are examples of secondary data (as contrasted with primary data)?

a.

Demographic information (birth, age, marriage, income, etc.) was collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.

b.

Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.

c.

Housing data was especially collected from a sample by a researcher working on a project for a construction company.

d.

Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.

e.

Results of an experiment used to evaluate advertisement effectiveness for a new product.

ANS: BPTS:1

NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Application

4. Which of the following is TRUE?

a.

Primary data is gathered by the researcher’s organization and secondary data is gathered by some other organization.

b.

The researcher should attempt to gather secondary data before initiating a search for primary data.

c.

Secondary data in a secondary source is just as accurate as secondary data in a primary source.

d.

If a researcher obtains secondary data from the party who collected them, he or she is using a secondary source of secondary data.

e.

They are all false.

ANS: BPTS:1

NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension

5. The basic rule that should be followed by all researchers when beginning the data collection process is to:

a.

begin with secondary data, and then proceed if necessary to collect primary data.

b.

always start by consulting the statistical abstract of the United States.

c.

begin with primary data, then supplement if needed with secondary data.

d.

always investigate external sources of secondary data first.

e.

design a field experiment to collect primary data.

ANS: APTS:1

NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge

6. Which of the following does not constitute an advantage of secondary sources of information?

a.

Help to better state the problem under investigation

b.

Complete fit with the problem

c.

Suggest improved methods or data for better coming to grips with the problem

d.

Provide comparative data by which primary data can be more insightfully interpreted

e.

Less costly

ANS: BPTS:1

NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension

Related Test Bank

MR 1st Edition by Tom J. Brown – Test Bank

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