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MR 1st Edition by Tom J. Brown – Test Bank
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MR 1st Edition by Tom J. Brown – Test Bank
Chapter 4—Collecting Secondary Data from Inside and Outside the Organization
MULTIPLE CHOICE
1. The distinction between primary and secondary data is defined by the:
|
a. |
method of collection. |
|
b. |
purpose of the investigation. |
|
c. |
form used for collection. |
|
d. |
group sponsoring the collection. |
|
e. |
type of data collected. |
ANS: BPTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge
2. Which of the following might NOT be considered a benefit of using secondary data?
|
a. |
Secondary data help clarify the problem under investigation better. |
|
b. |
Secondary data costs less to collect than primary data. |
|
c. |
Secondary data suggest improved methods or data for addressing research problems. |
|
d. |
Secondary data provide comparative data to primary data. |
|
e. |
Secondary data fit the problem under investigation better. |
ANS: EPTS:1
NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension
3. Which of the following are examples of secondary data (as contrasted with primary data)?
|
a. |
Demographic information (birth, age, marriage, income, etc.) was collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain. |
|
b. |
Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company. |
|
c. |
Housing data was especially collected from a sample by a researcher working on a project for a construction company. |
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d. |
Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior. |
|
e. |
Results of an experiment used to evaluate advertisement effectiveness for a new product. |
ANS: BPTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Application
4. Which of the following is TRUE?
|
a. |
Primary data is gathered by the researcher’s organization and secondary data is gathered by some other organization. |
|
b. |
The researcher should attempt to gather secondary data before initiating a search for primary data. |
|
c. |
Secondary data in a secondary source is just as accurate as secondary data in a primary source. |
|
d. |
If a researcher obtains secondary data from the party who collected them, he or she is using a secondary source of secondary data. |
|
e. |
They are all false. |
ANS: BPTS:1
NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension
5. The basic rule that should be followed by all researchers when beginning the data collection process is to:
|
a. |
begin with secondary data, and then proceed if necessary to collect primary data. |
|
b. |
always start by consulting the statistical abstract of the United States. |
|
c. |
begin with primary data, then supplement if needed with secondary data. |
|
d. |
always investigate external sources of secondary data first. |
|
e. |
design a field experiment to collect primary data. |
ANS: APTS:1
NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge