Crafting & Executing Strategy The Quest for Competitive Advantage Concepts, 23 Edition A. Test Bank.
ISBN10: 1260735176 | ISBN13: 9781260735178
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Table of contents for Crafting & Executing Strategy Test Bank
PART 1 Concepts and Techniques for Crafting and Executing Strategy
- Chapter 1 What Is Strategy and Why Is It Important?
- Chapter 2 Charting a Company’s Direction
- Chapter 3 Evaluating a Company’s External Environment
- Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
- Chapter 5 The Five Generic Competitive Strategies
- Chapter 6 Strengthening a Company’s Competitive Position
- Chapter 7 Strategies for Competing in International Markets
- Chapter 8 Corporate Strategy
- Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
- Chapter 10 Building an Organization Capable of Good Strategy Execution
- Chapter 11 Managing Internal Operations
- Chapter 12 Corporate Culture and Leadership
PART 2 Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
- 1 Airbnb in 2020
- 2 Competition in the Craft Beer Industry in 2020
- 3 Costco Wholesale in 2020: Mission, Business Model, and Strategy
- 4 Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?
- 5 Macy’s, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
- 6 TOMS Shoes: Expanding Its Successful One For One Business Model
- 7 lululemon athletica’s Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable?
- 8 Under Armour’s Strategy in 2020: Can It Revive Sales and
- 9 Spotify in 2020: Can the Company Remain Competitive?
- 10 Beyond Meat, Inc.
- 11 Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
- 12 Twitter Inc. in 2020
- 13 Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?
- 14 GoPro in 2020: Have its Turnaround Strategies Failed?
- 15 Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry
- 16 Tesla’s Strategy in 2020: Can It Deliver Sustained Profitability?
- 17 Unilever’s Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?
- 18 Domino’s Pizza: Business Continuity Strategy during the Covid-19 Pandemic
- 19 Burbank Housing: Building from the Inside Out
- 20 Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company’s Reputation?
- 21 The Walt Disney Company: Its Diversification Strategy in 2020
- 22 Robin Hood
Section B: Crafting Strategy in Diversified Companies
- 23 Southwest Airlines in 2020: Culture, Values, and Operating Practices
- 24 Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber?
Section C: Implementing and Executing Strategy
- 25 Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence?
- 26 Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
- 27 Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?
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