Crafting & Executing Strategy The Quest for Competitive Advantage Concepts, 23 Edition A. Test Bank.

Crafting & Executing Strategy The Quest for Competitive Advantage Concepts, 23 Edition A. Test Bank.

Table of contents for Crafting & Executing Strategy Test Bank

PART 1 Concepts and Techniques for Crafting and Executing Strategy

• Chapter 1 What Is Strategy and Why Is It Important?
• Chapter 2 Charting a Company’s Direction
• Chapter 3 Evaluating a Company’s External Environment
• Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
• Chapter 5 The Five Generic Competitive Strategies
• Chapter 6 Strengthening a Company’s Competitive Position
• Chapter 7 Strategies for Competing in International Markets
• Chapter 8 Corporate Strategy
• Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
• Chapter 10 Building an Organization Capable of Good Strategy Execution
• Chapter 11 Managing Internal Operations
• Chapter 12 Corporate Culture and Leadership

PART 2 Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies

• 1 Airbnb in 2020
• 2 Competition in the Craft Beer Industry in 2020
• 3 Costco Wholesale in 2020: Mission, Business Model, and Strategy
• 4 Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?
• 5 Macy’s, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
• 6 TOMS Shoes: Expanding Its Successful One For One Business Model
• 7 lululemon athletica’s Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable?
• 8 Under Armour’s Strategy in 2020: Can It Revive Sales and
• 9 Spotify in 2020: Can the Company Remain Competitive?
• 10 Beyond Meat, Inc.
• 11 Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
• 12 Twitter Inc. in 2020
• 13 Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?
• 14 GoPro in 2020: Have its Turnaround Strategies Failed?
• 15 Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry
• 16 Tesla’s Strategy in 2020: Can It Deliver Sustained Profitability?
• 17 Unilever’s Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?
• 18 Domino’s Pizza: Business Continuity Strategy during the Covid-19 Pandemic
• 19 Burbank Housing: Building from the Inside Out
• 20 Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company’s Reputation?
• 21 The Walt Disney Company: Its Diversification Strategy in 2020
• 22 Robin Hood

Section B: Crafting Strategy in Diversified Companies

• 23 Southwest Airlines in 2020: Culture, Values, and Operating Practices
• 24 Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber?

Section C: Implementing and Executing Strategy

• 25 Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence?
• 26 Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
• 27 Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?

Related Test Bank

McGraw-Hill’s Taxation of Business Entities 2024 Edition 15th Edition – Test Bank