Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon

Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon

$15.00

Edition: 15th Edition

Format: Downloadable ZIP Fille

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

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Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon

ISBN-13: 978-0134998459, ISBN-10: 0134998456

Table of Contents

PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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