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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
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Home Test Bank Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
Crafting & Executing Strategy The Quest for Competitive Advantage Concepts
Crafting & Executing Strategy The Quest for Competitive Advantage Concepts, 23 Edition A Solution Manual. Suggested Price: $55.00 Original price was: $55.00.$30.00Current price is: $30.00.
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Marketing Management
Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual Suggested Price: $55.00 Original price was: $55.00.$30.00Current price is: $30.00.

Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank

Suggested Price: $55.00 Original price was: $55.00.$30.00Current price is: $30.00.

Edition: 2024 Edition

Format: Downloadable ZIP Fille

Resource Type: Test Bank

Duration: Unlimited downloads

Delivery: Instant Download

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Categories: Management, Marketing, Test Bank Tags: Marketing Management, Test bank
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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank


ISBN10: 1260381919 | ISBN13: 9781260381917

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Table of contents for Marketing Management Test Bank

Part One: Discover Marketing Management 

  • CHAPTER 1: Marketing in Today’s Business Milieu
  • CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
  • CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition

Part Two: Use Information to Drive Marketing Decisions 

  • CHAPTER 4: Market Research Essentials
  • CHAPTER 5: CRM, Big Data, and Marketing Analytics
  • CHAPTER 6: Understand Consumer and Business Markets
  • CHAPTER 7: Segmentation, Target Marketing, and Positioning

Part Three: Develop the Value Offering—The Product Experience

  • CHAPTER 8: Product Strategy and New Product Development
  • CHAPTER 9: Build the Brand
  • CHAPTER 10: Service as the Core Offering

Part Four: Price and Deliver the Value Offering 

  • CHAPTER 11: Manage Pricing Decisions
  • CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain

Part Five: Communicate the Value Offering 

  • CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
  • CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling

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