Test Bank For Global Marketing 3rd Edition By Gillespie

Test Bank For Global Marketing 3rd Edition By Gillespie

Chapter 1—Introduction to Global Marketing

TRUE/FALSE

1. When practicing international marketing, a company becomes more involved in local marketing environments than it does in export marketing.

ANS:  T                    PTS:   1                    DIF:    Easy               REF:   p. 7

NAT:  Analytic

2. Regional and political integration favor a pan-regional marketing strategy.

ANS:  T                    PTS:   1                    DIF:    Easy               REF:   p. 7-8

NAT:  Analytic | Diversity

3. The formation of NAFTA encourages more multinational companies to adopt multidomestic strategies.

ANS:  F                    PTS:   1                    DIF:    Difficult         REF:   p. 8

NAT:  Analytic | Diversity

4. The volume of international trade is decreasing due to globalization.

ANS:  F                    PTS:   1                    DIF:    Easy               REF:   p. 9-10

NAT:  Analytic | Diversity

5. Companies pursue foreign markets to increase sales and profits.

ANS:  T                    PTS:   1                    DIF:    Easy               REF:   p. 5

NAT:  Analytic

6. Competition is becoming increasingly domestic.

ANS:  F                    PTS:   1                    DIF:    Easy               REF:   p. 2

NAT:  Analytic

7. Ebay discovered that entering Asian markets was relatively difficult.

ANS:  T                    PTS:   1                    DIF:    Moderate        REF:   p. 2

NAT:  Analytic

8. Coca-Cola offering life insurance to small retailers in Mexico is an example of adapting to local markets.

ANS:  T                    PTS:   1                    DIF:    Difficult         REF:   p. 10

NAT:  Analytic

9. Coca-Cola offering life insurance to small retailers in Mexico is an example of standardizing services across markets.

ANS:  F                    PTS:   1                    DIF:    Difficult         REF:   p. 10