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Marketing Management
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Home Marketing Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual
Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank Suggested Price: $55.00 Original price was: $55.00.$30.00Current price is: $30.00.
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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual

Suggested Price: $55.00 Original price was: $55.00.$30.00Current price is: $30.00.

Overview

Marketing Management, 4th Edition: Solutions Manual” provides clear and concise solutions to exercises and problems found in the textbook by Greg Marshall and Mark Johnston. Enhance your understanding of key marketing concepts with step-by-step explanations and practical insights. Perfect for students and instructors alike, this manual is an essential tool for mastering marketing principles and applications.

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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual


ISBN10: 1260381919 | ISBN13: 9781260381917

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Table of contents for Marketing Management Solution Manual

Part One: Discover Marketing Management 

  • CHAPTER 1: Marketing in Today’s Business Milieu
  • CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
  • CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition

Part Two: Use Information to Drive Marketing Decisions 

  • CHAPTER 4: Market Research Essentials
  • CHAPTER 5: CRM, Big Data, and Marketing Analytics
  • CHAPTER 6: Understand Consumer and Business Markets
  • CHAPTER 7: Segmentation, Target Marketing, and Positioning

Part Three: Develop the Value Offering—The Product Experience

  • CHAPTER 8: Product Strategy and New Product Development
  • CHAPTER 9: Build the Brand
  • CHAPTER 10: Service as the Core Offering

Part Four: Price and Deliver the Value Offering 

  • CHAPTER 11: Manage Pricing Decisions
  • CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain

Part Five: Communicate the Value Offering 

  • CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
  • CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
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