Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition – Test Bank

Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition – Test Bank

Table of contents for Essentials of Strategic Management Test bank

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 

Section A: Introduction and Overview 

• Chapter 1: Strategy, Business Models, and Competitive Advantage
• Chapter 2: Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools 

• Chapter 3: Evaluating a Company’s External Environment
• Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy 

• Chapter 5: The Five Generic Competitive Strategies
• Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
• Chapter 7: Strategies for Competing in International Markets
• Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
• Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy 
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean

 PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY 

• Case 1: Airbnb 2022
• Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
• Case 3: Lululemon Athletica Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
• Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
• Case 5: Beyond Meat in 2022: What Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
• Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
• Case 7: Tesla’s Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
• Case 8: Ulta Beauty’s Race to Win in An Omnichannel World
• Case 9: PepsiCo’s Diversification Strategy in 2022
• Case 10: Robin Hood
• Case 11: Macy’s, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
• Case 12: Meta Platforms, Inc: Will the company’s Name Change Resolve Ethical Issues at Facebook and Instagram?

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