Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition – Test Bank
ISBN10: 1264124333 | ISBN13: 9781264124336
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Table of contents for Essentials of Strategic Management Test bank
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
- Chapter 1: Strategy, Business Models, and Competitive Advantage
- Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
- Chapter 3: Evaluating a Company’s External Environment
- Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
- Chapter 5: The Five Generic Competitive Strategies
- Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
- Chapter 7: Strategies for Competing in International Markets
- Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
- Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
- Case 1: Airbnb 2022
- Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
- Case 3: Lululemon Athletica Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
- Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
- Case 5: Beyond Meat in 2022: What Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
- Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
- Case 7: Tesla’s Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
- Case 8: Ulta Beauty’s Race to Win in An Omnichannel World
- Case 9: PepsiCo’s Diversification Strategy in 2022
- Case 10: Robin Hood
- Case 11: Macy’s, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
- Case 12: Meta Platforms, Inc: Will the company’s Name Change Resolve Ethical Issues at Facebook and Instagram?
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